Collective Impact is working with faculty members of the University of Tennessee Knoxville, Center for Sustainable Business and Development, Department of Political Science, and Department of Retail, Hospitality, and Tourism Management to conduct a research project to better understand Appalachian tourism and identify opportunities to grow tourism activities and encourage business development throughout the region. The project is funded through a competitive grant from the Appalachian Regional Commission (ARC) - a federal economic development agency. The project is the largest and most comprehensive study of tourism ever conducted by the commission, which covers 205,000 square miles across 420 counties in 13 states. Results of the study will help us better understand the state of tourism of the region, new growth areas for tourism in Appalachian communities, and best practices and successful strategies to help the communities succeed. The project will use research, surveys, site visits, and focus groups as part of the research method. The project also will identify communities to use as case studies to illustrate local tourism success stories and best practices for tourism business development.
“I’ve worked with three communities that have had strategic plans done by Collective Impact. In all three the planning process and subsequent document provided structure for locals to move forward, often with significant projects. It is no wonder that they have repeat business and a good reputation with these folks.” ~ Herk Conner – Executive Director, Doddridge County Economic Development Authority, West Union, WV
